The Surprising Truth About Moving Others

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Host: RSA
Location: 8 John Adam Street, London, WC2N 6E2
Speaker: Dan Pink

Whether we're entrepreneurs persuading funders, employees pitching colleagues, politicians pushing policies, parents and teachers cajoling kids, social networkers trying to grow our Twitter following; we all spend our days trying to move others. Today, like it or not, we're all in sales. Each and every one of us spends time trying to persuade others to part with resources – money, time, attention – though most of the time we don't realise we're doing it. 

The ability to move others – to exchange what they have for what we have – is fundamentally human, and crucial to our survival and our happiness.

Bestselling author of Drive and star of the most-viewed RSA AnimateDan Pink explores the ways in which we can all improve our everyday sales skills, and identifies the personal qualities and essential skills necessary to move people.

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